Advertising Agencies Change Ways – Social Media Is Taking Over

In this day and age, a historic moment in time where the internet is taking over, advertising agencies are changing their ways and jumping aboard the social media bandwagon left and right. Unconventional forms of marketing are becoming conventional, and top ad agencies recognize such.

In particular, blogs or “blogging” has entered the forefront of social media marketing. I know the saying may be old school, but nowadays “everyone and their mama” has a blog. Millions of companies and regular old folks are blogging on a daily basis ranging from posts about how to smoke a rack of ribs to benefits of marketing online. Blogging is the most notable form of marketing in 2010, and will continue to be a leader as time goes on. Blogs, similar to social networks, respond to our genetically programmed want/need for human interaction. We want to associate with other human beings, and blogging allows for direct communication with individuals around the globe, which fills such a void.

Additionally, social networking is equally important. Twitter, Facebook and other social sites are some of the highest ranking websites on the internet, which I believe speaks for itself. Plus, Google and Bing are now displaying Twitter posts (aka Tweets) realtime in their search engines, so Twitter in particular has become not only a social media tool, but a tool for Search Engine Optimization (SEO). This is an area Aaron Schoenberger from The Brainchld Group has been researching since its conception, and Twitter SEO has proven to be a very effective tactic.

A critical part of any social media campaign is SEO. There are no ifs, ands or buts. The harsh reality is, the coolest social media campaign can fail if it receives limited exposure, and SEO focuses on achieving high rankings to combat failure. By obtaining targeted traffic via SEO, companies can be sure of success given high rankings and qualified, free visitors.

I am looking forward to the future and believe the entire advertising industry will, at a certain point, go online. Books and magazines are slowly being phased out and replaced with iPads and Amazon Kindles. Television commercials will slowly fade away as the internet and TV merge. All of this is inevitable.

Aaron Schoenberger
The Brainchild Group

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