Author Archives: Karen Scott

How Could The Search Engines Optimization Go All Wrong?

Shocking, isn’t it? That’s what happen to businesses when their website’s search engine optimization has gone all wrong. Quite a few companies implement their irrelevant strategies, either out of their inexperiences or fraudulent tactics, which pulls out a website from the SERPs. At the receiving end, a client suffers, both in terms of finance and reputation.

A few instances how sites have link problems would affect Google rankings:

  • Poor anchor text mix – Misusing the anchor text along with the keywords for aggressive SEO could penalize a website. Thus, one must type-in the relevant and precise information in the anchor text instead of misleading content.

  • Links in the comment section – This one’s a hazardous tactic that black SEO teams practice. Visiting the blogs section and putting the links of the client website in the comments section may not go well with Google.

  • Irrelevant links – The organic results draw from the original content related to a particular topic, but if links are provided in unrelated categories, then it would affect the chances of a website ranking in the top of SERPs.

What are the differences in SEO and Search Engine Friendliness?

There’s a difference between a website being optimized and search engine friendly. The further points will indicate clearly.

  • One-time v/s continuous

When a developer creates a website, he/she takes up absolute measures to make it a search friendly website, which is a one time job. However, the SEO is an ever continuing process that never ends. Any Digital Web Marketing Company, USA recognizes this fact and develops newer content, provides backlinks, creates strategies and so on for everlasting success.

  • Construction v/s content

One of the key factors in developing a search engine friendly website is the construction of the website. The developers do it well and apply their minds to realize it. However, in SEO the main focus relies on the content of the website, especially how it can attract the visitors, feed them with appealing content and bring conversions.

  • Unique v/s optimized

Obviously, when it is said that “content is king”, it means exactly the same to search engines optimization techniques as well. Here, the development of unique is an absolute necessity, but in an optimized fashion. Consequently, the searchers will find the content they’re looking for on the website. If ignored, the website will almost have zero chance of getting into the top rankings.

What major roles do the SEO companies play?

Every role of the campaign is carried out by the SEO company. Though inputs will be provided by the client, but the actual techniques have to be implemented by the SEO company. As and when a top SEO company USA follows unique strategy culminated from the latest trends and proven methodologies, the paramount success is always waiting for them. Therefore, the clients need to find the SEO consultants who have an exceptional track record.

Should a client hire a different company for each service?

Technically, it’s the prerogative of any client to hire the services of any company they like. But, hiring a top SEO & web designing company USA offers more sense than hiring the individual companies. They maintain their professionalism in managing their individual sections, which carry out their particular roles instead of meddling with each other.

How effective can they be together?

When a client gives a project to this company, they take a step-by-step approach in achieving all of their objectives. Be it outlining a strategy for a responsive web design or shaping the plan of search engine optimization for higher conversions, the professionals carry it out effectively in all aspects.

Won’t it compromise the quality?

The above can be asked in the case where a web design company launches the website and a web marketing company USA handles the marketing campaign. On the other hand, a company offering both the services allows a concentrated approach to take over for accomplishing the top quality results.

Considering the various statistics till now, the SEO and web designing have proven their success in many ways.

The Balance Between Price And Quality


SEO services, also called search engine optimization services, exist to help Web sites conform to the rules of search engines. It can drastically increase traffic if a search engine finds that a site contains the type of information it wants, and SEO services perform this function. They help make a site search engine friendly.

Affordable SEO services, especially affordable local SEO services, can be incredibly difficult to find. Many services are outlandishly expensive, but effective, while other services are dirt cheap and useless. Somewhere in-between those two no-win options is a third option: A service that improves search results at a reasonable price. Affordable SEO that delivers on its promises will always be preferable.

There are many companies out there that offer packages that are bloated with features site owners might not need. To achieve the most cost-effective SEO result, it’s necessary to find a package that is ideal for a specific website. There will be some very expensive services that offer a lot but don’t offer exactly what a site owner needs. Likewise, there are very cheap packages that offer almost nothing at all.

On-site and off-site optimization are the two primary categories of optimization that are important to every site owner. It’s necessary for packages to include a nice blend of these two. Affordable packages will offer a lot of what is needed without offering so much that the price becomes impossible to pay.

When a site owner begins looking for an affordable SEO company, it is necessary for them to search for many different types of packages. Research is central to the process. It’s best to research, compare, and decide, in that order. When this happens, a site owner pays exactly what he should pay for a package that will meet all of his needs and give him none of the leftover features that are useless to the goals of the website.

Price and quality must be the two main factors in deciding on a package. It’s difficult for some owners to opt for middle-of-the-road solutions, but in this case it can truly work out for the best, especially because some companies like to add in features that aren’t needed. Finding a happy medium as a result of good research and understanding exactly what is being offered will always help a site owner find an affordable, quality plan that increases local traffic and perhaps global traffic to the point that success is inevitable. Everything about this process begins with good research, specific goals, and the drive to recreate a website into something that will rank high in search engines.

What Kind Of Meta Data Matters For Seo?

Search engine optimization (SEO) contains dozens of techniques and no small amount of controversy when it comes to which of these techniques are the most effective. The legitimate SEO community agrees that quality content, back links to the target site and optimization for well-researched keywords (phrases used in search engines) are critical components. Meta Data (information that is not visible on the web page itself, but within its coding) is the subject of some debate from SEO professionals. Some Meta Data is known to improve SEO, but in other cases, the evidence is weak – and the wrong technique may actually damage a site’s rank on Google, Yahoo! or Bing. So when and how does Meta Data matter? The development team at SEO firm GILL Media had the following to say about Meta Data in SEO:

Page Title: Strong

Page titles are the most visible Meta information fields in a web page. Search engines usually harvest a page’s title for its link in a search engine results page (SERP). The consensus remains that this is one of the strongest on-page SEO factors. That means webmasters should always include related keywords in their page titles, but need to remember that the title is visible in SERPs. A title that looks awkward due to keyword stuffing may not garner as many organic (human-decided) clicks as one with fewer keywords that conveys information to the user. Furthermore, remember that Google displays roughly 70 characters from a page title, making longer examples look awkward.

Image Alt Tags: Medium

One of the cardinal sins of SEO friendly web design is to forget that images are not machine-readable. In other words, your big banner naming your site and what it’s all about looks great to humans, but all a search engine spider sees is the image reference tag. Alt tags are designed to deal with this issue by adding a Meta tag telling spiders (and users who hover over the picture) what the image is all about. Designers should always fill in image tags with topical, SEO friendly titles, but avoid stuffing keywords in alt tags or using them in a deceptive fashion. For example, if alt tags are inconsistent with the site’s content, that may serve as a red flag to search engines. This is critical for image heavy sites, but less so for text-dominant sites. When it doubt, it’s always a better idea to provide information in visible text than Meta Data.

Meta Descriptions: Medium

A Meta Description is a short sentence that describes the page, but isn’t visible on the page itself. This is weaker than it used to be because too many SEO firms “gamed the system” by stuffing the Meta description with keywords. It may still have some weight with search engine spiders but nowadays the Meta Description is important to human readers. Many search engines import the description to the SERP, so searchers will have a chance to read it as a summary of the page’s content. Therefore, it’s your goal to not only include keywords in a natural fashion, but make the description appealing to a typical reader to increase organic clicks.

Meta Keyword Tags: Weak

Google representatives have publically said that the separate Meta Keywords field now has little to no weight on SERPs, and it’s likely that other search engines have largely followed suit. Nevertheless, you should still fill these out in the interest of completeness. Meta keywords may still be used by certain small scale search engines, and might serve as “tie breakers” when it’s time to rank two sites with an otherwise very close claim to the same position. Avoid using too many keywords here.

Does Keyword Density Still Matter For SEO

If you read back through older information on search engine optimization (SEO), such as information from 4-5 years ago, you will likely notice that keyword density played a crucial role in how a page ranked in the search engines. In case you are unfamiliar with the term, “keyword density” refers to the ratio of your target keywords to the rest of the words on a webpage. For example, a keyword density of 5% meant that 5% of all the words on a given page were your target keywords for that page.

Webmasters and SEO’s (myself included) would spend a great deal of time analyzing pages trying to determine the perfect keyword density that would send our pages to the top of the search engines. Each engine had their “sweet spot” when it came to keyword density. If you could find that sweet spot, you were golden.

Unfortunately, those days are gone. So much of a pages ranking today is determined by FAR more than keyword density. Factors such as link popularity, link reputation, LSI (latent semantic indexing), supporting phrases, etc. all player a role in one way or another and to one extent or another in the ranking of a page. There are so many other elements in play that it is not uncommon for pages to rank quite high for a term that is not even on the page given the right mix of other factors.

So, does this mean keyword density is dead? Well, to some extent yes. Keyword density still plays a part in how a page ranks, it is simply that it is nowhere near as important a part as it was 4-5 years ago. In other words, if all other things are equal, the page that has the keyword on it, will outrank a page that doesn’t, but just because a page has a high keyword density does not mean it is going to rank well in the engines.

When designing pages with seo in mind today, I generally shoot for a keyword density anywhere from 3-15%. The density will generally depend on the amount of text on a page. I don’t’ sweat it. I want the page to read naturally. I also make an effort to include other “supporting” phrases in the page such as synonyms and other words or phrases you would expect to find on a page with the keyword I am targeting. This is becoming more and more important, but I’ll cover that more in another article.

See you at the top!

Search Engine Optimisation Training Course by SEO Training Institute in Mumbai

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

SEO Training Institute conducts SEO courses at Mumbai. We provide 100% Placement Assistance. You get to work on live projects and gain hands-on practical knowledge. All the courses equip you with the latest trends and techniques and cover the whole gamut from basics to advanced.

The range of topics covered includes website design, layout, navigation and structure, Page Rank, LSI, Keywords, tags, link Building, SEO Copywriting and the advanced topics include SEO for dynamic websites including flash, frames, scripts and off-page optimization including Social Media also. We also provide you an introduction on Social Media Optimization as a complementary offer with SEO or Internet Marketing course.

The SEM, PPC courses equip you with the tactics and strategy for Search Engine Marketing, they enable you to single-handedly create and manage thousands of campaigns. 

These SEO, SEM and Internet marketing courses are best suited for Web Developers, Web Designers, Webmasters, Website Administrators, Marketing, SEO Professionals and top Management. Corporate Trainings and online classes are also available.

Our tieups with the various SEO Companies and Organizations, and also Recruitment Agencies will help you get the best-paying jobs in today’s time. Augment your skills with us and improve your career prospects in the field of SEO and Internet Maeting.

Call us at 9769123598/ 9920045488 or write to us to Register.

SEO Training Institute

Mumbai 400043, Maharashtra

http://www.seotraininginstitute.co.in/seo_training_mumbai/seo_training_mumbai.html

email : [email protected]

3 Killer Traffic Generation Techniques

Internet scams are all over the place, as they are increasing in popularity. Unfortunately, there are also scammers who are using affiliate programs as fronts. Internet marketers understand that it isn’t just a simple case of getting the highest earnings-per-click (EPC) offer, it’s also about understanding how to attract highly targeted traffic to these offers in large streams. If you are having a little bit of trouble generating the income you desire from affiliate marketing, think about implementing some of these traffic-generating strategies to amp up the performance and your final payout:

1. SEO

Search engine optimisation is an art and no matter what anyone tells you, no one knows the Google or Yahoo algorithms except them! So, what can you do to increase your chances? Well, here are a couple of pointers:

a) Include your keywords in the title tag and domain name if possible

b) Include your keywords with a short and snappy description of your site in the meta description tag.

c) Include your keywords in the meta keyword tag.

d) Include your keywords in the body of the page a couple of times (but don’t over do it or you may be penalised)

Follow these simple steps and you’re off to a good start and are ready for some more advance techniques.

2. Articles

Writing articles is a great way to get traffic. The trick is to find keywords you can get decent traffic for, and to write articles that will rank high on Google (and other search engines) for those keywords.

What you’re looking for are “long tail” keywords. These are keyword phrases with three or more words that get a good number of monthly searches but are sort of “under the radar” of the major competitors. Finding these keywords is more art than science, but using a free tool like the Google Trends tool at WordTracker (http://freekeywords.wordtracker.com/gtrends) that we discussed earlier can help.

3. Blogging

Setting up a blog is a simple three-step process. Once it’s up, you can post to your blog anytime you want. I suggest keeping it active

a) Post at least a few times per week. This isn’t as hard as it sounds. For example,

b) Post to your blog when you review a new product for your site

c) Post when you update your Squidoo content

d) Post when some news comes out that relates to your theme

A blog is just another site under your control that can send traffic to your product review pages. Since Google owns Blogger, they really like blogs there and can give you a nice traffic bump.

Try these techniques and you’ll have so much targeted traffic streaming onto your site, you won’t know where it is coming from!!

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Are There Honest Jobs for Stay at Home Moms?

Are you anything like me? I was a teacher for fifteen years. As time went by things got harder and harder, and then I had kids! My girls changed my life in more ways than I can even begin to describe! The main thing that changed was that, all of a sudden, I just coiuld not stand the thought of leaving my girls in the care of someone else, while I went off to care of other people’s children. So, I started looking for honest jobs for stay at home moms. The more I tried, the more money I lost, and the more frustrated I became. I was beginning to think there was no such thing as honest jobs for stay at home moms.

I tried selling stuff. Anything from make up to underwear, insurance to vitamins, . . . You name it, I tried it. The meetings, the parties, the demonstrations. It really caused me to spend more time away from my family, and less time enjoying them. Plus, honestly, when it was all said and done, I wasn’t making enough money to make it all worthwhile.

Then came my freelancing stage. Hey, I’m an English teacher! I know how hard it is for people to write a decent paper! So, I decided to offer my invaluable services to the needy masses. You know what I found out, there is so much competition out there in the freelancing word, that the “needy masses” are looking for those who are willing to do the job for next to nothing. So, I chucked that idea really quickly.

That’s when I turned to the internet for options. I mean, you can do almost anything on the internet these days. So, there HAD to be a way for me to earn a living using the most life-changing technology ever created, right? For the next few months, I researched, and tried, about twenty different online “businesses”, only to conclude at the end of the day, that I had been scammed.

After months of a vicious cycle of finding a new online “business,” quickly giving money to get started, and just as quickly deciding it wasn’t real, I finally found a real business to start from home 100% on the internet. You know what I found out? I realized that the scam was not necessarily in the businesses I was trying out (although there were some really obvious warning signs to some of them), the real “scam” was in the way I was approaching the whole thing. See, for some reason, I came to these opportunities thinking that they were miracle solutions to a problem. That kind of mindset only served to grow my problem, and further increase my frustrations. No one, or very few people at least, start a traditional business thinking that they will be rich in a week. So, why do we think working from home is any different? For some reason, we have come to expect the same speed of results in establishing a business online as we get when conducting a simple research through a search engine. What we fail to understand is that even a simple search online will demand that you use your common sense and consider the source of the information. In doing a search we rarely take information at face value or settle for just one answer. The same is true of starting a home business.

You want to find honest jobs for stay at home moms? Well, learn from my experience. There are TONS of opportunities out there, but the HONEST ones will not promise to make you rich overnight. Honest jobs, from home or anywhere else, will only be successful in proportion to the effort and dedication you put into them. That’s the bottom line. If you have an entitlement mentality, in which you think you are entitled success, you will find a scam in even the best of businesses. If, however, you do your research, and approach the business with the mindset of a person who is determined, and has no choice but to make things work, then, you will succeed!

Nursing Uniforms: A Historical Evolution

Nurses, doctors, and other medical professionals give the world comfort and hope. We respect our medical professionals like we respect no one else. How many times have we heard someone say, “Doctor’s orders?” How many times have you had to provide your child’s school with a doctor’s excuse for being absent? Have you ever had to give a doctor’s note to your boss for a missed day of work? This is all evidence of how we feel about our medical professionals. We admire and respect them.

Medical professionals understand this reverence we tend to have for them, and they understand the necessity of living up to the publics high expectations. Not only is it important for nurses and doctors to be competent and caring, it is also vital they have the proper appearance. The way they appear to those who look to them for guidance, comfort, and healing is the first impression, and as we all know first impressions linger with us for a long time. If anyone looks unprofessional or out of place the first time we see him or her, it takes a long time to get over that shock.

Well, medical uniforms and nursing scrubs help take the worry out of looking one’s best while serving patients. Patients and clients have come to expect their medical professionals to dress appropriately, and that’s what scrubs are, they are the perfect attire for any medical staff person.

Medical uniforms such as doctor’s scrubs, nursing scrubs, and scrub hats all add to the confidence we feel in our medical professionals. Although many of us still envision a nurse as a woman in a button-down white uniform, and envision a doctor as a man in a button-down lab coat, scrubs that come in a variety of colors and styles and have no more buttons to worry about are replacing those traditional outfits.

Hospitals where nurses and other medical personnel are allowed to choose their own medical scrubs have an advantage. The scrubs a nurse chooses to wear can represent her personality or the ‘personality’ of her ward. For example, pediatric nurses may want to wear bright colors or crazy prints to make the kids feel more comfortable around them. Those kinds of scrubs just portray a happy feeling in addition to the professionalism necessary in a hospital or doctor’s office.

On the other hand, some nurses or doctors may wish to appear more serious, in which case they might prefer to wear more traditional solid-colored scrubs in warm or subdued hues that invite confidence and relaxation along with a sense of professionalism.

Nursing scrubs and other medical uniforms could not have been a more simpler and a easier method to purchase, either. No matter what your preference, all you need to do is surf the Internet. Type “nursing scrubs” into a search engine and you are likely to get a million results, and a good percentage of those results will be online stores that offer discounted prices on any and every kind of scrub you could imagine. You can be covered in scrubs from head to toe via scrub hats, scrub tops and scrub pants sold separately or as complete outfits. You can click on pictures to get a better look and check sizing charts to make sure you get a good fit. You can get the bottoms that are made in a similar fashion to pajama bottoms with either elastic waists or drawstrings.

Most sites also offer you various ways to search. You can choose to search by your size, or by your favorite color, or by style, or by price. No matter what your preference in medical scrubs, you can find what you want quickly and easily. Most online scrub stores also offer reasonable rates with return policies to make sure you are satisfied with your purchase.

Whatever kinds of scrubs you or your staff or your supervisors prefer, you can be rest assured that you can find what you want in an online store while having the ease of purchasing sitting in the comforts of your home or office , and also the shipping procedures are quick and flexible. For example, you might use your personal credit card to pay for your scrubs, but decide to get them shipped to the office. These kinds of things are typically “No problem” for online nursing scrub providers. The scrubs of tomorrow may have even more advances in style and comfort, but today’s medical scrubs are easy to care for, comfortable, professional, and cheerful. Soon, with the ease of buying these various scrubs, we may no longer envision nurses and doctors in plain white anymore.

The Best Advertising Channel Online

organic search

Many Internet marketers spend a great deal of time searching for the most profitable Internet marketing techniques they can take advantage of. There is truly only one advertising technique that is the most profitable technique available today. This technique is known as organic search marketing. Internet marketers who create advertisements by obtaining high rankings on search engine result pages can produce a potentially limitless quantity of traffic and income from their opportunities.

If you have never heard about organic search engine results before though, you are likely curious as to what these results actually are. Every time you use a search engine, you see these results on your screen. Search engine results that are not paid for are considered to be organic search engine results.

On the opposite spectrum of search engine results, there are PPC advertisements. Pay per click advertisements are not standard search engine results, because they are placed into their positions on purpose by the advertisers and the search engine companies themselves.

If you are an advertiser hoping to obtain top listings on search engine result pages, you are essentially attempting to profit from standard search engine listings. If you do find a way to get your website listed on the top of search engine result pages, you will have an abundance of free advertisements being displayed on major search engines around the world every single day.

Obviously, there are a variety of different benefits that can be derived from organic search engine result advertisements. If an advertiser successfully places an advertisement as an organic listing on search engine result pages, they can promote their product to unlimited extent for free.

These advertisements are also incredibly effective overall, because they target users based on information they are already searching for. Targeted advertisements are proven to be much more effective than general advertisements. So, every time a web user searches for a particular keyword, and an advertiser’s link pops up as an organic result, they are attracting targeted web users to their advertisement pages.

Since these advertisements are free, and they also target web users based on the information they are looking for, many Internet advertisers feel that these advertisements are much more effective than expensive pay per click advertisements. Of course, these advertisements are much more difficult to obtain, but once an advertiser does obtain them, they can generate a very large amount of profits as a result.

Basically, if you are an Internet marketer looking for the most profitable advertising strategies you can take advantage of, organic search marketing is likely going to be your cup of tea. Organic search results receive more clicks than any other links on search engine result pages. If you can get a link placed on the top result pages for popular keywords, you can have a fairly popular advertisement hosted online for free at all times.

Do Best Background Check Online

Background check has always been linked with the super-sleuth detective who has a magnifying glass in one hand and a pipe in the other. They have usually been “cloak and dagger” institutes which seem to rely solely on people who want to keep their business in the shadows. Even So, modern background check websites now let you to search a huge number of people’s records and welcome you to do it.

The most popular background check services actually give you a user friendly and complete service, whilst keeping your personal identity hidden at all times. This not only lets you to speedily and easily find out the background details of people, but it also means that you can rest assured that your queries will not be “leaked” to anyone who you don’t want to see them.

From our experience, a site called “Public Records Pro” is the best online background check website. It not only gets the widest range of records (including birth reports, divorce reports and others), but it also does it in a simple and uncomplicated way giving people like you and me the opportunity to perform instant online background checks when ever we need to.

The reason why we feel this website is the best is simply because it allows us to quickly find out iformation for almost any Untited State citizen. This means that you can just enter the infromation into their search engine and it will then post the full background history of that individual. It’s all confidential and verified, which makes it super secure to use.

You can check our Public Records Pro review at this online background checks website.