Philippines Outsourcing Companies Are Expanding SEO Operations

In the last 6 weeks, SEO outsourcing companies has received a higher than normal volume of requests for consulting. Alongside that, they’ve been getting calls from venture capital firms out of the blue – seven to date – asking either about investments they’re considering in the SEO sphere and requesting insight. The jobs and contracts section of the Marketplace has been humming since the start of the year, and anecdotal conversations with other SEO firms telling that there’s quite a bit of business to be had for both in-house and external SEOs. Online sales, according to Paypal, were up 34% this year over last- another sign that web commerce is a safe haven for those in need of ROI.

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.

Many Philippines outsourcing companies have expanded their operations in SEO; 365Outsource recently released a new suite of services aside from its usual market niche in search engine marketing. These services form part of a program to provide complete business solutions for firms doing business over the internet. The newly launched services are featured in its website, which has been overhauled to fit consumer needs. These services include white label SEO and IT outsourcing solutions. Web outsourcing companies will find these to be suited to their demands. SEO outsourcing services still remain the company’s niche, even as it expands its capabilities. Link building, content writing, and submission services form part of its overall web outsourcing strategy, complementing its new products. Its search engine marketing operations served as the main competency of the company, leading to its expansion into different areas.

When organizations look at the paths leading to sales and income (a critical analysis whenever budgets are under scrutiny), the web almost always comes out with one of two assessments. Either it’s a leading sales channel (especially from an ROI perspective) or it’s deemed to be an area with the greatest opportunity for growth. In both scenarios, web marketing and, in correlation, SEO, takes center stage. Established companies frequently use down cycles as a chance to focus attention inward and analyze themselves. Consequently, there’s a spike in website redesigns and SEO along with it. Paid search spending is still reaching all-time highs, and when companies evaluate the cost and value, 70%+ of the clicks don’t even happen in the ads.

Google is releasing SEO guides, Microsoft and Yahoo! both have in-house SEO departments and the “SEO is BS” crowd have lost a little of their swagger and a lot of their arguments. No surprise – solid evidence trumps wishful thinking, especially when times are tough. Sales might drop, conversion rates might falter a bit but raw search traffic isn’t going anywhere. A recession doesn’t mean that people stop searching the web, and with broadband adoption rates, Internet penetration and searches per users consistently rising, search is no fad – it’s here for the long haul. A high percentage of companies are asking the big questions – “how do we get new customers?” and “what avenues still offer opportunity?” Whenever that happens, SEO is bound to show up near the top of the “to be investigated” pile.  When a downturn arrives or panic sets in, someone, maybe the first someone in a long time, checks the web analytics to see where revenue is still coming in. Not surprisingly, search engine referrals with their exceptional targeting and intent-matching are ranking high on the list.

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