Search Engine Optimization/Website Optimization

Search Engine Optimization :

Search Engine Optimization is the process of optimizing web pages as well as whole Websites.Search engine Optimization plays important role to make website user friendly and search engine friendly.SEO performs different operations on whole websites to make its more search engine friendly.It is an unpaid work for websites by different search engines.If any website is search engine friendly then he got better ranking on search engines.if any search the website,then website appears as infront of user due to SEO .After SEO more frequently a site appears in the search results list, the more visitors come through from ranking of websites. it will receive from the search engine’s users, and these visitors can be converted into customers.SEO may target different kinds of search, including image search, local search, video search, academic search, Audi search ,news search and industry-specific vertical search engines.

Internet marketing perform strateg over SEO,it considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. As of May 2015, mobile search has finally surpassed desktop search,[3] Google is developing and pushing mobile search as the future in all of its products and many brands are beginning to take a different approach on their internet strategies.Seo plays an important role in Internet Marketing/Online Marketing.It plays role to stay on upper rank on search engine.Everybody search keyword related to this websites and get results on 1st position.Marketing sources and income to be increased and making more money.

Search engines perform several activities in order to deliver search results.

Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).

Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.

Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

SEO Copywriting:-

SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.

Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.

The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called “doorway pages” that are created for the sole purpose of achieving high rankings.

 

Conceptually, there are two ways of optimization:

On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.

Off-Page SEO – It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.

 

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